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Marketing: What is involved in marketing a Web site?

To make sure people actually visit and use the Web site you’ve put so much time and effort into you must market it. Marketing is a general term that includes advertising and public relations. Select the links below to learn more about strategies and techniques for marketing your Web site.

1. Develop plan - Developing a marketing plan gives you direction. Instead of randomly promoting your site whenever you have an idea, a plan helps you organize your thoughts.
2. Promoting the site - There are several ways to market your Web site. Everything you do to get visitors to your site is marketing.
3. Monitoring adoption - It is important to monitor adoption of a Web site or service to track the success of the service and the success of marketing efforts.
4. Awards and state recognition - There are several government technology awards given throughout the year by various organizations. Award nominations help make the service or site more visible and winning awards provides even greater visibility.
5. The site a year later - A Web site should not be stagnant and neither should your marketing.