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Marketing: Marketing Plan

Developing a marketing plan gives you direction. Instead of randomly promoting your site whenever you have an idea, a plan helps you organize your thoughts.

A marketing plan should include basic information about the Web site or service, a description of the target audience, key points you’ll emphasize in promotion, the techniques/methods you’ll use to market and any timelines for these strategies.

If Kansas.gov develops an application for your agency, we will work with you to create a marketing plan. We will also work with you to implement the plan.

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