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Marketing: The site a year later

A Web site should not be stagnant and neither should your marketing. Periodically review the site, your adoption rates, survey responses and other comments about the site. Does the site need updated? If so, be sure to market enhancements. If adoption rates are low in one area, what additional promotion can be done? Are visitors asking for changes or is there confusion on some aspects? If so, what can you do to make changes or educate visitors?